#JOBS TO BE DONE HOW TO#

JTBD research typically focuses in detail on one “switch” moment where a person “fires” one thing and “hires” another in order to make some form of progress in their life.

#JOBS TO BE DONE HOW TO#

I’m a firm believer that clients don’t need to rack their brains for ideas on how to become more innovative - they just need to listen to what their customers want, and the customers will tell them. In addition to helping us map the customer journey, understanding JTBD will help us successfully guide innovation for our client. We can adapt the Jobs To Be Done (JTBD) methodology to identify key social, emotional, and functional jobs our client’s customers had related to money over an entire lifetime. These various jobs show up in different contexts that make perfect sense when thinking about why a person “hires” your product or service, but don’t usually line up with demographic breakdowns. Social - increasing relational connection or social standing These jobs can be:Įmotional - bolstering or assuaging a belief or feeling

If you’re new to Jobs To Be Done as a way to strategically target products and services, here is the basic idea:Ī potential customer has “Jobs” they need or want to accomplish. Thankfully, we had a customer experience tool up our sleeves to help break this problem down into manageable chunks: the Jobs to Be Done research methodology. We love mapping complex journeys, and trying to figure out the right framework to start mapping out an entire lifetime was intimidating. A financial services client approached us with a complex problem: Help us understand the progress our customers are trying to make in relation to money over a lifetime.

Jobs to be done